Data Value: Are You Missing Out?

We’re not in the 60s anymore. Companies don’t have room to simply guess on important decisions, so put away that dart board and get ready to make an important change. You need to focus on data value! Data value is the marketable and obtainable value of data, both data you possess and data you need to obtain. If you look at some of the largest companies on the market today, groups like Apple, Google, or Microsoft, some or all of their value comes from data collection and sharing. By taking advantage of this data you can grow your company with greater certainty and less cost. To understand this, you need to realize two things: 1) Your data has value. (more…)